Building a new coaching program from scratch every time you launch a cohort is a time sink you don't need. If you've already built a program that works — with the right weeks, tasks, habits, and goals — cloning it takes minutes and lets you customize the copy for a new audience, price point, or delivery format without touching your original.
This guide walks you through exactly how to clone and modify an existing program in Coachful, plus tips for structuring your cloned programs so they convert and retain clients better.
TL;DR
- Go to Programs in your coach dashboard, open the program you want to duplicate, and select Clone program from the options menu.
- The clone is created as a draft with all weeks, days, tasks, goals, and habits copied over — your original is untouched.
- Rename the clone, adjust pricing, update content, then publish when ready.
- Squads and enrolled clients are not carried over — the clone starts fresh.
Why clone a program instead of editing the original?
Cloning protects your live program from accidental edits. If clients are actively enrolled in a 12-week transformation program, changing a task or restructuring week 3 mid-cohort creates a confusing experience for them. Cloning lets you iterate freely on a draft while leaving the in-progress cohort exactly as it was.
There are several practical reasons coaches clone programs regularly:
- Seasonal relaunches. You ran a Q1 cohort and want to relaunch in Q3 with updated content and a refreshed offer.
- Audience segmentation. Your core 8-week program works great for solopreneurs. You want a version tailored to corporate teams with different language, goals, and a higher price tier.
- A/B testing pricing or structure. Clone the program, change the week count or number of tasks, and see which format converts better.
- Whitelabeling for a partner. You're licensing your curriculum to another coach running on Coachful — clone it, adjust the branding and copy, hand it over.
- Creating tiered offers. Build a "lite" version with fewer deliverables and a lower price point alongside your premium program.
In every case, cloning is faster than rebuilding and safer than editing a live program.
Step-by-step: How to clone an existing program
- Open your Programs list. From your coach dashboard, click Programs in the left-hand navigation. You'll see all your published and draft programs listed.
- Find the program you want to clone. Use the search bar or scroll to locate it. Both published and draft programs can be cloned.
- Open the options menu. Click the three-dot (⋯) menu icon on the program card, or open the program and look for the options/settings menu in the top-right corner.
- Select "Clone program". Coachful immediately creates a full copy of the program in draft status. The clone will appear in your Programs list with a name like "Copy of [Original Program Name]".
- Open the cloned draft. Click into it. All weeks, days, tasks, goals, and habits from the original are present. Nothing from the original's enrolled clients, squads, or billing is carried over.
- Rename the program. Click the program title at the top and type your new name. Use something specific — your program name appears on your landing page and in client notifications.
- Update the program description and cover image. Head to the Details tab. Refresh the description for your new audience or launch. Swap in a new hero image if needed.
- Edit weeks, days, and tasks. Navigate through the curriculum structure. Add, remove, or reorder weeks. Update task copy, habit targets, or goal descriptions to fit the modified program's focus.
- Set or update pricing. Go to the Offer or Pricing section of the program. Configure your new one-time fee, recurring billing, payment plan, or multi-tier offer. Coachful's Stripe Connect integration handles payouts directly to you.
- Configure the squad settings. When clients enroll, Coachful auto-creates a cohort squad for them. Check that the squad name and description reflect the new program name so clients aren't confused.
- Preview and publish. Use the preview mode to walk through the client experience. When everything looks right, flip the program from Draft to Published. Your program is now live and enrollable.
Pro tip: Before publishing, share the draft preview link with a trusted colleague or beta client to gut-check the curriculum flow. A fresh set of eyes catches confusing task names or awkward week transitions you'll miss after staring at it for hours.
What gets cloned — and what doesn't
Knowing exactly what carries over saves you from surprises after you publish.
What IS cloned
- All weeks, days, and tasks (including task types: text, video, file upload, check-in, etc.)
- Goals and habits attached to the program
- Program description, cover image, and metadata
- Pricing configuration (you'll likely want to adjust this)
- Program settings (visibility, enrollment type, capacity limits)
What is NOT cloned
- Enrolled clients — the clone starts with zero enrollments
- Cohort squads from the original — a new squad auto-creates when the first client enrolls in the clone
- Client progress, submissions, or coaching notes
- Coupons or discount codes applied to the original offer
- Session bookings or calendar events
If you want to bring clients from the original program into the new one, you'll need to manually enroll them or send them a new enrollment link.
Modifying your cloned program for a new audience
A clone is just a starting point. The real value is how quickly you can adapt it. Here's how to approach the most common modifications.
Adjusting the curriculum length
If your original is a 12-week program and you want a condensed 6-week version, delete alternate weeks or merge content from two weeks into one. Be deliberate: don't just cut weeks wholesale. Instead, prioritize the highest-impact tasks and compress the rest. Clients in a shorter program expect denser, more actionable content per week.
Updating task types and media
Swap text-only tasks for video walkthroughs when you want higher engagement. If your new audience is less self-directed, add more check-in tasks so you get regular progress signals. Coachful supports multiple task types — use them to match your delivery style to your audience's learning preferences.
Repricing for a new tier
Cloning is the fastest way to create tiered offers. Set the clone's price lower (or higher) than the original and differentiate the deliverables accordingly. Coaches on the Scale plan can configure multi-tier offers and payment plans directly inside the program's offer settings — no third-party tools needed.
Refreshing goals and habits
Goals and habits in the cloned program carry over from the original. If you're targeting a different outcome — say, shifting from a general productivity program to a leadership-focused one — update the habit names and goal benchmarks to reflect that. Mismatched habits confuse clients and reduce completion rates.
Looking for a faster way to manage multiple programs? Coachful gives you a single dashboard to run unlimited programs, manage cohort squads, and get paid — all without duct-taping together five different tools. Start your free trial and build your first cloned program today.
Best practices for managing multiple program versions
Once you start cloning regularly, your Programs list can get cluttered fast. A few habits keep things organized.
Use a clear naming convention
Rename clones immediately with a format like [Program Name] — [Audience/Version] — [Year/Quarter]. For example: 90-Day Business Reset — Corporate Teams — Q3 2025. This makes it obvious which version is live, which is a draft experiment, and which is archived.
Archive programs you're not actively running
After a cohort ends, archive the program rather than leaving it published. Archived programs don't appear in your public listing but remain accessible from your dashboard for reference or future cloning.
Keep a "master template" program
Some coaches maintain a clean, unpublished "template" version of their core curriculum — stripped of any cohort-specific language — and clone from that instead of from a live program. This avoids accidentally carrying over cohort-specific text or outdated pricing.
Sync your squad names
When you publish a cloned program, check the auto-created cohort squad settings. The squad name defaults based on the program name, so if you've renamed the program correctly, it should flow through — but double-check before enrollment opens.
Common mistakes when cloning programs
Forgetting to update the pricing
The clone copies your original program's pricing. If you're launching at a different price point — a founding member discount, a premium tier, or a payment plan — update the offer settings before you publish. Clients who land on a stale price from a previous cohort will either bounce or expect a price they shouldn't get.
Publishing before reviewing all tasks
It's easy to publish and realize later that week 7 still references a company name, a date, or a resource that was specific to your previous cohort. Do a full task-by-task review before going live. Use the preview mode so you're seeing what clients see.
Editing the original instead of the clone
After cloning, confirm you're working in the correct program before making edits. Check the program name in the breadcrumb at the top of the editor. Editing the original while a cohort is active will change the experience for enrolled clients immediately.
Expecting squads to carry over
New coaches often assume the clone brings along the community or cohort from the original. It doesn't. If you want to move community members to a new squad, use Coachful's community squad feature (always-on group chat) as a persistent space, and reserve cohort squads for program-specific cohorts.
Cloning a broken program
If the original has tasks with broken video embeds, missing files, or placeholder text, the clone inherits all of it. Fix issues in the original (or in the clone immediately after duplicating) before building enrollment momentum.
Not setting a capacity limit
If your modified program is a smaller, higher-touch cohort, set an enrollment cap in the program settings. Without it, you could oversell a cohort that was designed for 10 clients and end up with 40.
Using Michelle to speed up program editing
If you're on a plan that includes Michelle, Coachful's AI co-pilot, you can ask her to help you restructure your curriculum, rewrite task descriptions for a new audience, or suggest goal and habit combinations that fit your program's outcome. Michelle works directly inside the coach dashboard — just open her chat and describe what you're trying to build.
For example, you might say: "I've cloned my 12-week solopreneur program and want to adapt weeks 4–8 for corporate team leads. Suggest revised task prompts that fit that audience." Michelle will generate drafts you can paste and refine in the program editor.
Ready to launch your next program?
Cloning an existing program is one of the highest-leverage moves in your coaching business. You've already done the hard work of designing a curriculum that gets clients results. Every clone lets you reach a new audience, test a new format, or relaunch a proven offer — without starting from zero.
The entire clone-and-modify workflow in Coachful takes under 30 minutes for most programs. No dev work, no migrations, no spreadsheet gymnastics. Just a clean duplicate you can customize and publish on your own schedule.
Start your free trial on Coachful and build your program library today — or sign in to your workspace and clone your first program right now. Need more guidance? Browse the full help center for more programs, squads, and billing guides.