Your launch week is already overwhelming — Michelle can help
You've built the program, set the price, and written the sales page. Now comes the week where everything has to land perfectly: offer goes live, emails go out, clients enroll, onboarding starts. Most coaches underestimate how many moving parts that involves — and end up scrambling through their dashboard at midnight trying to remember where the coupon settings live.
Michelle, Coachful's built-in AI assistant, is designed for exactly this moment. She lives inside your coach dashboard and understands your workspace — your programs, your offers, your squads, your booking availability. Ask her a question, give her a task, and she executes or guides you step by step. This article shows you exactly how to use Michelle to plan and run a smooth launch week, from T-minus seven days to the moment your first client completes their intake call.
TL;DR — What Michelle can do for your launch
- Draft and review your program structure, welcome messages, and onboarding sequences before you go live.
- Execute actions across the platform — create squads, configure offers, set up booking availability — directly from a chat prompt.
- Answer platform questions instantly, so you never lose momentum hunting through settings.
- Serve as a launch checklist partner — ask her to audit your setup and she'll flag what's missing.
What is Michelle and where do you find her?
Michelle is the AI co-pilot built into every Coachful coach dashboard. She's not a generic chatbot — she's context-aware, meaning she can see the structure of your workspace and take real actions inside it. Think of her as a knowledgeable team member who has read every Coachful help doc and also has direct access to your account.
To open Michelle, click the Michelle icon in the bottom-right corner of your coach dashboard (it looks like a small chat bubble with a sparkle). She's available on desktop and through the Coachful progressive web app on mobile. You can type natural-language questions or commands — no special syntax required.
Michelle operates within your permission level. If you're the workspace owner (super_coach), she can take actions across your entire account. Editors and coaches on your team can also use Michelle, but she'll respect their role boundaries.
Day-by-day launch week plan with Michelle
Below is a concrete, seven-day framework. Each day includes the exact prompts you can type into Michelle to get things done fast.
7 days before launch — Audit your program structure
Before anything goes public, your program needs to be airtight. A typical launch-ready program on Coachful has clearly named weeks, daily tasks that build on each other, at least one habit to track, and a defined goal clients can mark complete. If you've been building in draft mode, now is the time to review.
Open Michelle and try:
- "Review my [Program Name] program and tell me if anything looks incomplete."
- "How many tasks does Week 1 have, and are they all published?"
- "Add a welcome task to Day 1 that asks clients to introduce themselves in the squad."
Michelle will surface gaps — unpublished tasks, missing descriptions, weeks with no content — so you can fix them before a single client sees the program.
6 days before launch — Configure your offer and pricing
Coachful's Stripe Connect billing supports one-time payments, recurring subscriptions, multi-tier offers, payment plans, and coupons. Getting this right before launch matters — a misconfigured price or a broken coupon link can kill momentum on day one.
Prompt Michelle:
- "Create a launch coupon for 20% off my [Program Name] offer, valid for 72 hours."
- "Show me my current offer for [Program Name] — what's the price and billing interval?"
- "Set up a 3-month payment plan option for my 12-week program at $X per month."
If you're unsure about Stripe Connect setup, Michelle can walk you through connecting your Stripe account or point you to the right settings page. You can also review Stripe's own Connect documentation for payout timing and tax details.
5 days before launch — Set up your cohort squad
When clients enroll in a program on Coachful, a cohort squad is auto-created for that enrollment group. But you can — and should — pre-configure the squad before launch so it feels ready the moment your first client joins.
Ask Michelle:
- "What squad will be created when someone enrolls in [Program Name]?"
- "Pin a welcome message to the squad channel for [Program Name]."
- "Create a community squad called '[Your Brand] VIP Community' for ongoing group chat between cohorts."
A pre-configured squad with a pinned welcome message and clear channel names signals professionalism to new clients the second they log in. It's one of the highest-leverage 10-minute tasks of your launch week.
4 days before launch — Prepare your booking availability
Launch week almost always includes intake calls or onboarding sessions. If your calendar isn't set up, new clients hit a dead end right after they pay — one of the worst first impressions in coaching.
Tell Michelle:
- "Set my availability for intake calls to Monday through Friday, 9am–12pm, starting [date]."
- "Create a 30-minute 'Launch Week Onboarding Call' session type and add it to my [Program Name] program."
- "Make sure my calendar sync is connected — what calendar is currently linked?"
Coachful's built-in scheduling handles 1:1 sessions, group calls, and intake calls with real-time availability detection. Google Calendar and other calendar integrations sync automatically once connected — Michelle can confirm your sync status in seconds.
Pro tip: Ask Michelle to send you a preview of your booking page link so you can test the end-to-end flow yourself before going live. Catching a broken booking link before launch beats discovering it from an embarrassed client.
3 days before launch — Review your landing page and website
Coachful's drag-and-drop website builder lets you create program landing pages, lead-magnet pages, and link-in-bio pages — all on your custom subdomain or your own domain with auto-SSL. Three days out is when you should be polishing copy, checking mobile rendering, and confirming your call-to-action buttons link to the right offer.
Prompt Michelle:
- "What's the public URL for my [Program Name] landing page?"
- "Does my [Program Name] sales page have a buy button connected to the correct offer?"
- "Help me write a short FAQ section for my landing page that answers common questions about the program."
If you're running a funnel — lead magnet → email sequence → sales page — Michelle can help you trace the path and identify where a prospective client might drop off.
Already have a Coachful workspace? Sign in and open Michelle right now to run through this checklist in real time. If you're not on Coachful yet, start your free trial and have your launch infrastructure ready in a day.
2 days before launch — Write your client onboarding messages
The message a client receives the moment they enroll sets the tone for your entire coaching relationship. It should feel warm, clear, and organized — not like an automated receipt. Michelle can draft these messages for you based on your program details.
Ask her:
- "Write a welcome message for new clients enrolling in [Program Name]. It should explain what happens in Week 1, how to access the squad, and how to book their intake call."
- "Create a Day 1 task message that introduces the first habit we'll be tracking."
- "Draft a 'You're in!' email I can send manually to launch-week enrollees."
Michelle knows your program structure, so her drafts will reference the actual week names, task counts, and squad names in your workspace — not generic placeholders.
1 day before launch — Final audit
The night before you go live, run a full pre-launch check with Michelle. One prompt does a lot of work:
- "Do a full launch audit for [Program Name]. Check: program tasks are published, the offer is live, the booking page is active, the squad is set up, and the landing page CTA is working."
Michelle will walk through each element and flag anything that needs your attention. Think of it as a co-pilot running through a pre-flight checklist. This single step has saved coaches from launching with a paused Stripe account, an unpublished program module, or a booking page set to the wrong time zone.
Best practices when prompting Michelle for launch tasks
Michelle responds to natural language, but a few habits make her dramatically more useful:
- Be specific about program names. Instead of "my program," say "my 12-week Body Reset program." Michelle has access to all your programs, so specificity avoids ambiguity.
- Combine questions and actions in one prompt. "Check if my offer is active, and if it's not, activate it" is more efficient than two separate messages.
- Ask for confirmation. After Michelle takes an action, ask "Can you confirm that's saved?" She'll verify the state of the platform, not just tell you the action was attempted.
- Use her as a sounding board. Not sure whether to price your program at $497 or $997? Ask Michelle to help you think through the decision based on your program length, deliverables, and target client.
Best practice: Keep a running thread in Michelle during launch week rather than starting new conversations. She can reference earlier context to give more coherent, consistent advice throughout the week.
Troubleshooting: Common launch-week issues Michelle can help with
Clients can't find the squad after enrolling
This usually means the cohort squad wasn't created yet because no one had enrolled before you checked — it auto-creates on first enrollment. Ask Michelle: "Show me the squad linked to [Program Name] and confirm it's visible to enrolled clients." She'll confirm the squad state and tell you if there's a configuration issue.
Coupon code isn't applying at checkout
Coupons on Coachful tie to specific offers. If a client says the code isn't working, ask Michelle: "Check my launch coupon — which offer is it attached to and is it still active?" Common causes are an expired coupon, a coupon attached to the wrong offer tier, or a coupon that was created for a one-time offer but applied to a subscription.
Booking page shows no available times
This almost always means availability windows haven't been set for the specific session type, or a calendar conflict is blocking every slot. Ask Michelle: "Why does my intake call booking page show no availability this week?" She'll check your availability settings and calendar sync status.
Michelle can't take an action I expect her to
Michelle can execute most common actions but some advanced configurations still require direct UI navigation. If she says she can't complete something, ask: "Where in the dashboard do I do this manually?" She'll give you turn-by-turn navigation instructions.
Program tasks appear out of order for clients
Task order in Coachful programs follows the sequence set in the program builder. If clients are seeing a different order than expected, ask Michelle: "List the tasks in Week 1 of [Program Name] in the order clients see them." You can then reorder via Coach → Programs → [Program Name] → Week 1 by dragging tasks.
I'm not sure which role to assign my virtual assistant
Coachful org roles include virtual_assistant, which gives your VA access to administrative tasks without full coach permissions. Ask Michelle: "What can a virtual assistant role do and can't do in my workspace?" She'll give you a permission breakdown so you can assign roles confidently before launch. See also: Team roles and permissions.
Ready to launch with confidence?
Launch week doesn't have to mean chaos. With Michelle handling the audit trail, content drafting, platform configuration, and real-time Q&A, you can stay focused on what actually drives results: showing up for your clients, making your offer irresistible, and delivering on your promise from day one.
Coaches who use Michelle throughout their launch consistently report fewer last-minute scrambles and a more polished client experience out of the gate. The difference isn't luck — it's having a co-pilot who knows your workspace as well as you do. Open your dashboard, start a conversation with Michelle, and work through the seven-day framework above. Your clients will feel the difference before they even finish their first week.
Start your free trial on Coachful and have Michelle help you build and launch your first program — or sign in to your existing workspace and open Michelle right now. More guides are available at help.coachful.co.